MARKETING & BUSINESS MANAGEMENT
Specialization | 55 Course Series
This Marketing Training Certification includes 55 courses with 377 hours of video tutorials and One year access. You get to learn almost everything under Marketing which includes Digital marketing, Internet marketing, social media marketing, brand management, content marketing, email marketing, Affiliate Marketing, Consumer Behaviour, Advertising and lot other Marketing concepts.
Enroll now and get a FREE Exam Voucher worth $285!
Offer ends in:
What you'll get
- 377 Hours
- 55 Courses
- Course Completion Certificates
- One year access
- Self-paced Courses
- Technical Support
- Mobile App Access
- Case Studies
Synopsis
- Courses: You get access to all 55 courses, Projects bundle. You do not need to purchase each course separately.
- Hours: 377+ Video Hours
- Core Coverage: Digital marketing, Internet marketing, social media marketing, brand management, content marketing, email marketing, Affiliate Marketing, Linkedin Marketing, Rural Marketing, Mobile Marketing, Consumer Behaviour, Service sector Marketing, Sales promotion and Advertising and lot other Marketing concepts
- Course Validity: One year access
- Eligibility: Anyone serious about learning Marketing and wants to make a career in this Field
- Pre-Requisites: Basic knowledge about Marketing would be preferable
- What do you get? Certificate of Completion for each of the 55 courses, Projects
- Certification Type: Course Completion Certificates
- Verifiable Certificates? Yes, you get verifiable certificates for each course with a unique link. These link can be included in your resume/Linkedin profile to showcase your enhanced marketing skills
- Type of Training: Video Course – Self Paced Learning
Content
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Section 1: Marketing Fundamentals and Case Studies
Courses No. of Hours Certificates Details Marketing - A Beginners Guide 7h 8m ✔ Marketing Case Study - Brand Matrix 4h 54m ✔ Marketing Case Study - New Market Penetration 4h 15m ✔ Service Sector Marketing - Learn 8Ps of Marketing 12h 26m ✔ Advertising and Promotions: Integrated Marketing Communications 9h 31m ✔ Consumer Behaviour - Consumer Perception and Decision Making 11h 07m ✔ Managing Customer Feedback 3h 27m ✔ -
Section 2: Advanced Marketing Strategies
Courses No. of Hours Certificates Details Marketing Psychology - Understanding Customers 4h 1m ✔ Market Research 4h 01m ✔ Market Research Case Study #1 2h 18m ✔ Market Research - Research Methodology 4h 26m ✔ Sales Transformation - Sales Skills Mastery 10h 21m ✔ Sales Techniques for an Entry Level Sales Rep 4h 19m ✔ How To develop a Communication Plan 4h 25m ✔ Content Marketing with Case Studies 3h 29m ✔ Content Management System and Marketing 4h 7m ✔ -
Section 3: Digital Marketing and Social Media
Courses No. of Hours Certificates Details The Magic of LinkedIn - LinkedIn Strategies for Business Success 17h 29m ✔ Instagram Marketing 2h 36m ✔ Digital Marketing Training 8h 9m ✔ Internet Marketing Course - Online Digital Marketing 3h 1m ✔ SMM - Social Media Marketing Training 12h 54m ✔ Pinterest for Business 4h 16m ✔ Facebook Marketing Course 3h 28m ✔ Digital Marketing - Display Advertising 3h 34m ✔ YouTube Marketing Course 2h 26m ✔ Affiliate Marketing 2h 15m ✔ Mobile Marketing 2h 14m ✔ Viral Marketing 2h ✔ Guerrilla Marketing Techniques 2h 29m ✔ -
Section 4: Advanced Marketing Tools and Strategies
Courses No. of Hours Certificates Details Email Marketing Course 3h 25m ✔ Email Marketing Case Study - Build a Powerful Targeted Email Database 3h ✔ Project on AdWords - Shopping Ads Tutorials 1h 27m ✔ Project - On Page Optimisation A/B Testing 2h 25m ✔ Project on Twitter Marketing and Analytics 2h 9m ✔ Linkedin Marketing Case Study 1h 45m ✔ Rural Marketing Course Training 13h 36m ✔ Branding & Brand Management: Branding Strategy 8h 59m ✔ Content Marketing for Professionals 1h 56m ✔ Brand Management 1h 53m ✔ Media Planning & Strategy for a Successful Advertising 3h 35m ✔ Retail Management 11h 06m ✔ -
Section 5: Specialized Marketing Topics and Management
Courses No. of Hours Certificates Details Effective Events Management Course 7h 58m ✔ Supply Chain Management Training 10h 32m ✔ Innovative Customer Service Techniques Training 4h 33m ✔ Creating a Memorable Brand Name for a Business 4h 01m ✔ Offline Marketing for Customers 4h 6m ✔ Mass Communication and Customers 1h 44m ✔ Successful Methods of Content Marketing 1h 4m ✔ Goggle Ads Hands-on 2h 24m ✔ Market Research Case Study #2 3h 11m ✔ Logistics and Supply Chain Management Case Study #2 2h 35m ✔ Retail Management 7h 24m ✔ Retail Management Case Study #2 2h 49m ✔ Digital Marketing Case Study #1 2h 5m ✔ Digital Marketing Case Study #2 2h 14m ✔
Description
The course offers a comprehensive exploration of the dynamic and evolving field of marketing. Designed for both beginners and seasoned professionals, this course provides a holistic overview of key marketing concepts, strategies, and tools essential for success in today's competitive landscape. Through a series of engaging lectures, practical case studies, and hands-on projects, learners will gain a deep understanding of various marketing disciplines, including market research, consumer behavior, digital marketing, social media marketing, branding, advertising, and more. Whether you're looking to launch a career in marketing, expand your existing skill set, or enhance your business's marketing efforts, this course will equip you with the knowledge and expertise needed to thrive in the fast-paced world of modern marketing.
Section 1: Marketing Fundamentals and Case Studies
In this foundational section, learners are introduced to the fundamental concepts of marketing. The course "Marketing - A Beginners Guide" serves as an entry point, covering essential topics such as market segmentation, targeting, and positioning. Through engaging case studies like "Marketing Case Study - Brand Matrix" and "Marketing Case Study - New Market Penetration," students gain practical insights into how marketing theories are applied in real-world scenarios. These case studies analyze successful marketing campaigns, market entry strategies, and branding initiatives, offering valuable lessons for aspiring marketers.
Section 2: Advanced Marketing Strategies
Building upon the foundational knowledge, Section 2 explores more advanced marketing strategies and techniques. "Sales Transformation - Sales Skills Mastery" focuses on enhancing sales techniques and customer engagement strategies, empowering learners to drive sales growth effectively. In "Content Marketing with Case Studies," students delve into the intricacies of content creation, distribution, and measurement, learning how to develop compelling content strategies that resonate with target audiences. Additionally, "How To develop a Communication Plan" equips learners with the skills to craft comprehensive communication strategies that align with organizational objectives.
Section 3: Digital Marketing and Social Media
Section 3 delves into the dynamic realm of digital marketing and social media. "SMM - Social Media Marketing Training" provides comprehensive insights into leveraging social media platforms for marketing purposes, covering topics such as content creation, community engagement, and social media advertising. "The Magic of LinkedIn - LinkedIn Strategies" offers practical guidance on leveraging LinkedIn's professional networking features to build personal brands and expand professional networks. Learners also explore strategies for effectively utilizing platforms like Facebook, Instagram, and YouTube to reach and engage target audiences.
Section 4: Advanced Marketing Tools and Strategies
In this section, learners dive into advanced marketing tools and strategies to optimize marketing efforts. "Email Marketing Course" equips students with the skills to create and execute effective email marketing campaigns, covering topics such as list building, segmentation, and campaign optimization. "Project on AdWords - Shopping Ads Tutorial" provides hands-on experience in setting up and managing Google Ads campaigns, driving traffic and conversions for businesses. Case studies such as "Linkedin Marketing Case Study" offer practical insights into successful marketing campaigns on specific platforms, providing valuable lessons for applying marketing strategies in diverse contexts.
Section 5: Specialized Marketing Topics and Management
The final section covers specialized topics and management strategies relevant to marketing professionals. "Effective Events Management Course" explores the intricacies of planning, organizing, and executing successful events to promote brands and engage audiences. "Retail Management" provides comprehensive insights into retail operations, merchandising, and customer experience management, preparing learners for careers in retail marketing. Other courses cover areas such as supply chain management, brand management, and market research, equipping learners with the diverse skills and knowledge needed to excel in the field of marketing and management.
By the end of the course, participants will have gained a comprehensive understanding of modern marketing principles and practices. They will be equipped with practical skills and strategies to effectively conduct market research, analyze consumer behavior, develop compelling marketing campaigns, leverage digital marketing channels, build strong brands, and drive business growth through effective marketing tactics. Additionally, learners will have completed hands-on projects and case studies, allowing them to apply their newfound knowledge in real-world marketing scenarios and enhance their proficiency in the field.
Sample Certificate
Requirements
- Basic understanding of business concepts and principles.
- Familiarity with marketing terminology and practices.
- Proficiency in using computers and the internet.
- Ability to analyze data and interpret research findings.
- Strong communication skills, both written and verbal.
- Willingness to learn and adapt to new marketing strategies and technologies.
Target Audience
- Students pursuing degrees or certifications in marketing, business administration, or related fields.
- Marketing professionals seeking to expand their knowledge and skills in digital marketing, social media marketing, and market research.
- Entrepreneurs and business owners aiming to improve their marketing strategies and grow their businesses.
- Anyone interested in exploring career opportunities in the field of marketing and advertising.
- Individuals looking to enhance their understanding of consumer behavior, branding, and effective marketing techniques.
- Marketing enthusiasts seeking practical insights and case studies to apply in real-world scenarios.
Course Ratings
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Learned a lot here, honestly more than I was expecting. Quite enjoyed this course, comprehensive, detailed and appreciated the journey of Customer Support through time. Plenty of knowledge here, take away messages and procedures. Suitable for sales, Customer Service, Tourism and others. Thank you!
Miguel Gomes Monteiro
It is indeed a superb module for all the beginners who want to know about Marketing and its origin and existence. Really a worth listening lecture Video.
Dr. Sharli Achary
I really enjoyed the flow of the course, it covered more or less all the basic concepts related to market research.
shweta kataria
A concise and practical way to fix my doubts and keep my head crystal clear and prepare for practical implementations. The concepts presented are quite relevant and helpful which is supplemented by the slides for better learning and retention of memory. It is a one stop-shop to immerse my head and making the most out of it.
Longsang Lungleng